Amazon.com is one of the most well-known, well-respected companies in the world. When the company first started as an online bookstore, many people doubted its future. Jeff Bezos applied fourteen leadership principles that emphasize the importance of a good company-consumer relationship. This firm has become known for its top-tier customer service and for being a community of consumers. From efficient contact centers to well written customer guidelines, Amazon has proven that their number one priority is their consumer. Jeff Bezos' fourteen leadership principles have propelled Amazon to have efficient, and successful leaders. Each principle helps Amazon's leaders reflect on their own skills, as well as look for leaders that meet their business philosophy.