This paper is about the young entrepreneur as an emerging social agent in contemporary Slovenia. Young entrepreneurs are affected by both an ideal sociality of entrepreneurial ecosystems and the small scale of their environment. This paper argues that while the former is promoted as a tool for strengthening local communities and a means of moving toward a prosperous future, the later prevents its actualization but provides security for young people. Family and other established social relationships are of considerable importance for maintaining young entrepreneurs' careers.
The article proceeds from four different but equally important concepts of scene by the authors John Irwin, Barry Shank, Will Straw, and Keith Harris. On the basis of these authors’ formulations, some essential elements for conceptualizing scenes are developed - interaction, communication, identity, and local and supralocal spaces. The four authors’ definitions are elaborated comparatively, and certain problems in the operationalisation of the concept are discussed. The authors of this article propose their own definition of the concept of scene, which is based on communication around core or important “things”
In the fall of 2021, one of Slovenia's commercial TV stations ran the sixth season of the TV series titled Štartaj Slovenija ('Slovenia Start'), which presents stories about careers of young entrepreneurs to the general public and promotes their products sold at one of the retail chains. Around 40 entrepreneurial teams were featured on the programme, since it first aired in 2016. With the hosts advising the featured entrepreneurs on how to develop their products and the series telling the public that most anyone can try their hand at being an entrepreneur, the TV series presents much like an educational programme. Semantically the series title conveys two messages: a call for Slovenia to take a more entrepreneurial path, and a reference to the concept of start-up as a new and innovative company format. The title can also work as a "slogan" (Makovicky et al.
2019) that publically promotes certain values, career opportunities, and ways of selfrecognition that correspond with the contemporary neoliberal state project. Furthermore, since, in Slovenian, the word start rings like slang, and since its reference to start-ups is not familiar to all age groups, the title resonates primarily with young people. As the director general of the retail chain behind this TV series stated in a 2017 interview, they conceived it as a socially-conscious project which would restore the public's trust in the feasibility of success in Slovenia by featuring young entrepreneurs (Križnik 2017).But why young people specifically? The director general viewed young people in two contrasting ways. On one hand he thought many "do not believe it is possible to be successful in Slovenia. They are emigrating in droves. The statistic that in 2015 three times more young people between the ages of 25 and 35 sought opportunities abroad
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