“You have zero privacy anyway. Get over it.” These words by Scott McNeally, CEO of Sun Microsystems, represent one pole of opinion on the privacy protection spectrum in the global world of the World Wide Web and Internet. At the other end, some authors identify privacy as “… perhaps the most contentious and serious issue facing information and communication technology (ICT) managers …” Assessing these extreme opinions, how does a small business Web site operator determine a feasible and responsible course of action for handling personally identifiable information collected in the course of business? Theoretical and practical frameworks must reinforce privacy treatment. Mishandling of the privacy issue can disrupt both the reputation and success of an e-commerce or other Web site, threatening the return on investment for the business. This chapter explores the current developments in privacy legislation in South Africa and examines the practical issues faced by a business-to-consumer (B2C) small business Web site owner implementing an online privacy policy.

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“You have zero privacy anyway. Get over it.” These words by Scott McNeally, CEO of Sun Microsystems, represent one pole of opinion on the privacy protection spectrum in the global world of the World Wide Web and Internet. At the other end, some authors identify privacy as “… perhaps the most contentious and serious issue facing information and communication technology (ICT) managers …” Assessing these extreme opinions, how does a small business Web site operator determine a feasible and responsible course of action for handling personally identifiable information collected in the course of business? Theoretical and practical frameworks must reinforce privacy treatment. Mishandling of the privacy issue can disrupt both the reputation and success of an e-commerce or other Web site, threatening the return on investment for the business. This chapter explores the current developments in privacy legislation in South Africa and examines the practical issues faced by a business-to-consumer (B2C) small business Web site owner implementing an online privacy policy.