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Purpose The private health care sector is seeking to improve their understanding of business processes to be able to improve their performance. The purpose of this paper is to understand the future needs of the private health care sector organizations in terms of business intelligence (BI) and business analytics (BA) to ensure value creation. Design/methodology/approach The four evolution stages of intellectual capital enriched by managerial data-driven approach are used as a framework to point out the future of BI or BA in the private healthcare sector. The research includes private health care organizations, BI vendors and management consultants in Finland. Findings Based on the findings, the private health care is stepping towards a new phase of data-driven decision-making, requiring to change the whole set of mind towards use of data and required capabilities. Moreover, it shows that the future factors of BI varied from practical tools and methods such as predictive and prescriptive analytics along with AI, to more conceptual factors such as social BI co-creation and platforms. Practical implications As an outcome, this study provides an understanding of the role of IC components in the future BI and use of BA as well as provides a valuable insight into the future potential of BI in the private health care sector. Originality/value Data-driven decision-making and seeking for new business opportunities are currently one of the most discussed topics in the private health care sector. By identifying the future opportunities of BI and BA, this study provides a better understanding of the role of IC components and BI in creating potential for new business for private health care.

Purpose As the health care sector is changing rapidly, there is a growing need to develop new ways to make data-driven decisions, especially at the organizational level. Data utilization, like business intelligence (BI) activities, benefits health care organizations. The purpose of this paper is to study the potential of Big Data and the utilization of BI tools in creating value in the private health care industry in Finland. Design/methodology/approach Intellectual capital (IC) components and Möller et al.’s (2005) work on value capabilities are used as a framework to point out the roles of data utilization and BI tools in value creation. Thematic interviews enable understanding of the value creation based on Big Data potential and utilization of BI tools in the Finnish private health care industry. Findings The findings will provide an understanding of the existing data sources and BI tools used in private health care. In addition, it provides an insight into the future-oriented Big Data potential, which can create new business concepts. The approach provides valuable insights for value identifying the future needs of data utilization and creates an understanding on the current state within the private health care sector. Originality/value Data-driven value creation is one of the most discussed topics in private health care sector. By analyzing the current data-source utilization, challenges with data and BI tool utilization and the future vision and development roadmaps, the authors gain a better understanding of the IC components and value creation capabilities.

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