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The problem we addressed in the paper included an analysis of the state of the tourism sector during the two years of the COVID-19 pandemic. In addition to international tourism, one of the main goals was the economic analysis of tourism in the Republic of Serbia. The COVID-19 pandemic changed the everyday life and work of people and disturbed the order in almost all economic branches, so tourism was not spared either. In addition to the economic analysis of today’s tourism sector, the paper provides an analysis of the use of available online tools in order to better position in the market and better visibility of the tourist offer to potential tourists. By using the available online tools, the contact between the interested tourist and the hotelier of a certain area is realized much faster. Their application is especially important for small rural households and tourist places that base their offer on untouched nature.