The RSUD Simpang Lima Gumul is a complete health service unit for all levels of society that is oriented to quality and patient safety in Kediri Regency. A preliminary study obtained from 20 respondents stated that the community was still not familiar with the Simpang Lima Gumul Kediri Hospital, because the service facilities were still relatively new. Therefore, the marketing mix strategy can be an alternative health promotion for Simpang Lima Gumul Hospital. This residency was conducted to identify the factors to determine the marketing mix strategy as an alternative to health promotion. This residency was carried out in June 2022 at the Simpang Lima Gumul Hospital using USG and SWOT analysis, then an evaluation was carried out. The results of the residency show that there is no SOP on marketing regarding health promotion. The conclusion of this residency is the need to make marketing about hospital promotions at Simpang Lima Gumul Kediri Hospital and evaluate its implementation regularly.

Background: One way to prevent the spread of the Covid-19 virus to health workers is to adhere to the use of personal protective equipment. Increased compliance by health workers will increase awareness of the dangers of Covid-19 infection. Methods: Use a cross-sectional approach to design and conduct a descriptive analysis of the research. The population of all health workers at the Usada Buana Inpatient Main Clinic Surabaya, with a sample of 102, was determined by a proportional random sampling technique. Structural Model Analysis (SEM-PLS) with significance T Value > 1.64, with steps: designing a measurement model (outer model), designing a structural model (inner model), constructing a path diagram, converting a path diagram to a system of equations, estimating path coefficient, loading, and weight, evaluating the goodness of fit, and hypothesis testing. Results: The results showed that 48% of the excessive or low intentions of health workers in the use of COVID-19 PPE can very well be explained by attitudes (X1), subjective norms (X2), and perceptions of behavioral control (X3). In the meantime, 65.1% of the excessive or low adherence to COVID-19 PPE in medical examiners can be defined with the aid of the version used in this study (the model idea of deliberate conduct), and other variables outside this study version explain the rest (34.1%). Conclusion: Attitudes, subjective norms, and perceived behavioral controls can affect compliance with PPE use through intention mediation. Further studies are also endorsed to behavior research on the layout of instructional interventions based totally on the Theory of planned conduct in enhancing medical experts' compliance with adherence to PPE.