This research considers the financial services industry in Taiwan and investigates the effect of intellectual capital -namely human capital, organization capital and information capital -on new product sale performance based on cross-functional integration and co-production. The results indicate that intellectual capital, crossfunctional integration and co-production have a positive effect on new product sale performance. Also, the results confirm the positive mediate effect of cross-functional integration and co-production on intellectual capital and new product sale performance.

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