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Vloggers, who have millions of followers, write books, films, and stand out with their entrepreneurship in almost every field. Vloggers have recently attracted attention as today's influencers. Vloggers, who have popularity among the masses, attract attention of brands, which is an inevitable consequence of the Internet era. Brands want to make their products' publicity thanks to vloggers based on researches that show vloggers' advices are influential especially on Z Generation and followers vloggers have. This topic, which is very popular in recent years, attracts attention of scientific research as well as attention of brand researches. In this study, it is aimed to reveal the results of brand awareness, brand intention, purchase intention, vlogger, and para-social relations status of Z generation individuals who were born into technology, and the results of their attitudes towards the vloggers and 386 participants who are Z generation members in Anadolu University were interviewed between April 15 and May 20, 2018. For this purpose, seven research questions were created, and questions of participants to interviews were tested with t-test, ANOVA and correlation analysis. Results of the study showed that Z generation individuals within the sample actively use Youtube, most of whom follow a vlogger, develop a para-social relationship with a vlogger, and take into account the vloggers in the purchasing decisions.