'The Effects of Salesperson-Brand Image Congruence on Brand Conceptual Fluency and Customer Responses and the Moderating Role of Brand Familiarity', Journal of Channel and Retailing, 23(1): 57-77.To link to this

This article introduces the relationship benefits into the research area of customer service recovery of sports medicine. Through data mining, the study has shown that in the sports medicine area, perceived justice have different impact on customer satisfaction and customer loyalty between different relationship benefits customers. For the high relationship benefits customers, distributive justice and interactional justice have significant impact on customer satisfaction and customer loyalty, even if they are dissatisfied, but they will remain loyalty. For the low relationship benefits customers, interactional justice has significant impact on customer satisfaction, and only they remain loyalty when they satisfied. Relationship benefits have the moderating effect in customer service recovery of sports medicine, if customers receive the relationship benefits from sports medicine enterprises, even if the service does not meet their expectations, they would still maintain the relationship with sports medicine enterprises. Our conclusions have the guiding effect for the enterprises, especially for the sports medicine service enterprises.

The functional study of artificial heart valve has the positive significance on the postoperative care of the patients with valvular heart disease and the precaution of postoperative complications. The analysis of the heart sounds is the most direct way to estimate the function normally of heart. Because of the heart sound is nonlinear and nonstationary. Compared with the normal method of time-frequency analysis, Hilbert-Huang transform can analyze the nonstationary and nonlinear signals more accurate and more effective. Hilbert-Huang transform is introduced to the functional study of artificial heart valve. It used for extracting the inherent characteristics. Using the empirical mode decomposition (EMD), the heart sound was decomposed into a series of intrinsic mode functions (IMF). The Hilbert spectrum was established by the calculating results of these IMFs. The Hilbert spectrum has the characters of time-frequency-energy, and then the marginal spectrum was structured. Comparison with the characters of pre-operation and post-operation was used for reveal the function of artificial heart valve. At last, we use the short-time average energy and the short-time average range to verify the credibility of Hilbert-Huang transforms method. The result of simulation show that this method was well analyzed the function of artificial heart valve.

The formation of the network organization is an important stage in the development of industrial clusters. Application of system dynamics analysis and combined with the successful typical case, taking Shannon Airport Free Zone for an example, analyzed its hetero-organization characteristics and mechanism.

This article introduces the relationship benefits into the research area of materials industries. Through data mining, the study has shown that in the materials industries area, through relationship benefits, relationship marketing have significant impact on customer loyalty, relationship benefits play a fully mediating effect role. If customers of materials industries receive the relationship benefits from materials industries enterprises, they would maintain the relationship with materials industries enterprises. Our conclusions have the guiding effect for the materials industries enterprises, especially for the materials industries service enterprises.