Seeing is believing Prevention is highly valued by both governments and civilians. Market parties have developed initiatives to accommodate this demand. Companies offer in the Netherlands prohibited Total Body Scans in Germany. Dutch physicians are sceptical about the quality and value of these tests. The first author has investigated the experiences and opinions of patients who had a preventive Total Body Scan. In this contribution we discuss the findings with respect to the recent attempt in the Dutch health care to prevent citizens from doing unnecessary and cost-generating tests by means of the Prevention Consult. Because consumers value outcomes that are obtained by medical techniques we question how the prevention consult can answer to the wishes of consumers.
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