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Innovation drives change in many aspects of life, but the particularity of legal services must be considered when making changes, in order to satisfy the need to innovate and maintain professional standards. The research is focused on observing regulatory requirements, the economic aspects of legal activities and deontological issues that arise from practicing law in Romania. Besides the interdisciplinary analysis (European Union legal framework, national legislation) and multidisciplinary approach of the concept of legal services market (from the perspective of economics, deontology and regulations) the paper addresses national bibliographic deficiencies with numerous references of legal developments in other countries. The aim of this study is to prepare for innovation by discussing global trends and professional challenges that the legal profession is facing in Romania.