PurposeThe purpose of this paper is to assess the feasibility of strategic planning in times of turbulent economic conditions.Design/methodology/approachThis paper discusses how various Zimbabwean organizations incorporated the aspect of strategic planning during the period 2007‐2009 in order to establish its relevance in different economic situations.FindingsStrategic planning process is very difficult to carry out during turbulent economic conditions though there are some aspects of the process that are indispensible.Practical implicationsOrganizations can survive without sticking to their strategic plans in times of turbulent economic environment.Originality/valueThe situation that prevailed in Zimbabwe in 2007‐2009 was unique and this paper endeavours to analyse the feasibility of strategic planning in a turbulent economic environment.

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