Sumatera Barat merupakan salah satu dari sepuluh destinasi halal prioritas Nasional tahun 2018 yang mengacu standar Global Muslim Travel Index (GMTI). Sumatera Barat juga berhasil meraih penghargaan dari The World Halal Tourism Award 2016 yaitu World’s Best Halal Destination dan Best Halal Culinary Destination. Tidak dapat dipungkiri Covid-19 yang melanda Indonesia tentulah berdampak bagi sektor pariwisata tidak terlepas sektor pariwisata di Sumatera Barat. Upaya untuk meningkatkan jumlah pengunjung maka pihak terkait haruslah berbenah dan meningkatkan daya saing agar pariwisata di Sumatera Barat dapat berkembang yang pada akhirnya akan membuat perekonomian tumbuh. Penelitian ini menguji pengaruh religiusitas dan perceived value terhadap kepuasan wisatawan berkunjung pada wisata halal di Sumatera Barat. Sampel dalam penelitian ini terdiri dari 72 sampel wisatawan yang pernah berkunjung pada wisata hahal di Sumatera Barat. Teknik pengambilan sampel yang digunakan yakni purposive sampling. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik analisis data yang digunakan adalah regresi liner berganda menggunakan IBM SPSS statistic 26. Didapatkan hasil persamaan regresi dalam penelitian ini Y = 1,762+ 0,308X1 + 0,703X2 + 0, 079X3e. Hasil penelitian menunjukkan bahwa religiusitas berpengaruh siqnifikan terhadap kepuasan wisatawan berkunjung pada wisata halal di Sumatera Barat. Kualitas berpengaruh siqnifikan terhadap kepuasan wisatawan berkunjung pada wisata halal di Sumatera Barat. Harga tidak berpengaruh siqnifikan terhadap kepuasan wisatawan berkunjung pada wisata halal di Sumatera Barat. Religiusitas, Kulaitas dan Harga secara simultan berpengaruh siqnifikan terhadap kepuasan wisatawan berkunjung pada wisata halal di Sumatera Barat.
To win the competition, each party in the computer and IT industry needs to continue to increase the capacity of their respective companies. One thing that must be improved is managing market information. It's not a secret anymore now, who gets the information earlier it will be easy and win the competition. Information is not only used as data for the company, but needs to be followed up as part of the company's improvement process. One of the company strategies that can be used is a market orientation strategy to improve the company's performance in the future. The company's understanding of the market orientation strategy includes aspects of customers, competitors (Intelligence Generation), good ability to coordinate between functions (Intelligence Dissemination) and provide appropriate responses and responses in formulating the next strategy (responsiveness) within the company. positive and significant contribution to company performance.
The Covid 19 Pandemic period, from March 2020 to the present. Disrupt company performance in several business sectors in Indonesia. Whether it's small businesses, medium businesses as well as large businesses, even though they are not spared from being affected by the current corona pandemic disaster. In the city of Padang, in addition to basic needs, namely food, secondary needs such as furniture also experienced a decline in demand. Several furniture retail businesses carry out marketing strategy improvement activities to maintain their business performance. One of the company strategies that can be used is a market orientation strategy to improve the company's performance in the future. The company's understanding of the market orientation strategy includes aspects of customers, competitors (Intelligence Generation), good ability to coordinate between functions (Intelligence Dissemination) and provide appropriate responses and responses in formulating the next strategy (responsiveness) within the company. positive and significant contribution to company performance.
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