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In upcoming time, media science will be more rapidly growing and developing than today in almost every field whether it will be communication, marketing, advertising, finance or arts. These developments and advancements in technologies make things much easier, cheaper and effective for the people. In present time, the marketing and advertising of products, goods and services has become necessity for everybody's daily life whether it be the customer, producer or trader but in near future, the standard way of product advertising will be transformed from visual communication to digital visual communication. This digital visual communication will have great impact on marketing and advertising and would have many beneficiaries for the marketers and advertisers. Nowadays, the key elements used in visual communication for advertising of products are line, color, shapes, images, typography, space, size and scale. The latest trends of visual communication are composed of combination of images and text. As in visual communication, images are more powerful communicator than text so, the trends of today's advertisement design are composed with more images and short text. The evolution of digital visual culture has all the aspects of visual culture but with higher quality and improved level of communication. With the help of improved visual content quality and short texts, advertisers gain more publicity, attraction and acceptance of wider audience toward the product advertisement. Currently the main problem that marketers and advertisers are facing in communication process at international level in marketing and advertising of products are cross cultural effects like language, literacy, religion, arts etc. This research is conducted for the purpose to analyze the effect of digital culture on visual communication through qualitative content analysis. Here the question arises in almost everyone's mind that can digital visual culture overcome cross cultural effects on marketing and advertising of products?

Every family has a particular moment, especially in Malaysia and Indonesia, where the majority of the population is Muslim, where Eid al-Fitr has established a tradition for bringing family members closer together. Simply said, the tradition is known as "Hari Raya” whereas, in Indonesia, the term "Lebaran" is used. The year 2021 will be remembered for the social restraints put in place to prevent the spread of COVID-19. This study aims to capture this once-a-year event, which will then be interpreted using Oswald's Marketing Semiotics strategy to juxtapose the two digital advertising media on the Youtube Channel for cellular operator brands in each country in the Interpretivism Paradigm using a qualitative approach based on Hofstede's Cultural Dimension Theory. The Hari Raya 2021 Maxis advertisement symbolizes the State of Malaysia, while the 2021 Lebaran advertisement from the Indosat Ooredoo Provider represents the State of Indonesia, both of which are displayed in binary opposition. The study's findings reveal a consistent pattern in promoting the country's collectivist identity, with marketing distinctiveness arising from a variety of key components. The dominant color is green, which has a characteristic Malaysian Muslim nuance in its advertising storyline with the theme "Raya Si Sakan," which represents the Malaysian Cultural Dimension of Short-Term Orientation and Masculinity. In contrast to the majority of the color yellow, the title "Bulan yang Baik," reflects the warmth of friendship in terms of the identical dimensions of Indonesian culture, which tends towards long-term orientation and femininity in terms of the majority of the color yellow.

Turkey was at 40th as per Google's Our Mobile Planet five years ago. There are hardly a few counties, in these indices, which had seen such an upsurge of smartphone penetration rate in a short period of time. With the immense proliferation of smartphones there comes all types of uses and gratification consumers could attach to the smart gadgets. QR Codes were the inventions of same decade and were taken by storm by these smartphone consumers in Turkey. Past studies conducted in economically and digitally developed countries concluded that research and development in the area of QR Codes is in the field of advertising and marketing mainly. There are hardly advanced discussions from the dimension of media and communication. This study explores the basic themes and expansion of the idea of digital literacy around the academia; furthermore, a case is presented of how digital literacy is linked with digital divide in developing economies and how QR Codes can synergize the process of digital growth of societies and how QR Codes are addressed around the world.

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