This study aimed to investigate the effect between the marketing mix components; Products (X1), Price (X2), Promotion (X3), and Place (X4) on the Buying decision (Y) of clothing consumers at the selected department stores in Malang City. The population in this study was all the clothing consumers at the selected department stores in Malang City. Sampling was done by Proportional random sampling technique, and obtained the sample of 150 respondents. Primary data was collected using questionnaire as the research instrument. Data analysis was performed using Multiple Linear Regression analysis on the SPSS 21 program. The results validated that Products (X1), Price (X2), Promotion (X3), and Place (X4) have a significant effect on the consumers’ buying decision (Y). This is showed by the significance value (p-value) < α (0.05) both in partial and simultaneous test. The influence of all components of the marketing mix on the consumers’ buying decision is 50.3% (R square 0.503). In addition, the component of marketing mix with the biggest influence is promotion (Standardized coefficient 0.334). Therefore, it can be concluded that the marketing mix has a significant effect on the buying decision of clothing consumers of department stores in Malang City.

Consumer behavior towards purchasing decisions is something that should be studied by marketers to know and understand how consumers make decisions, and the extent to which marketing stimuli can provide stimulation to the purchasing decision. So they can know what are the factors that influence consumer purchasing decisions. The purpose of this study was to determine the factors that are considered in the purchase decision of cooking oil Bimoli housewives Kebonagung Village District Purworejo Pasuruan.Population and sample in this study were housewives Kebonagung Village District Purworejo Town of Pasuruan who bought and used cooking oil Bimoli. The number of samples is determined using a quota sampling of 50 respondents, the sampling technique used purposive sampling. Methods of data collection using observation, interviews, and questionnaires. Analyzed using factor analysis to test the hypothesis.The results showed that of the eight factors suspected to be considered in the purchase decision, there are five factors that influence purchasing decisions, namely: price factors, social factors, psychological factors, distribution factors, and personal factors.

This study aims to determine the effect of variable of organizational culture on employee performance, variable organizational commitment to employee performance and organizational culture variables on the performance of employees through the organization's commitment to CV AUTO 99 Malang. This type of research is Eksplanatory Research, the research method is quantitative. The population in this study amounted to 57 employees. The total sample of 57 employees using the technique of saturated samples (Path). Anailsis deskiptif This study uses quantitative and statistical analysis used to determine the direct and indirect relationships between the variables of organizational culture, organizational commitment variable and variable employee performance.The results obtained organizational culture variables directly affect organizational commitment and also directly affects the performance of employees. Organizational commitment directly affects the performance of employees and organizational culture are also indirect effect on employee performance through organizational commitment to the CV. AUTO 99 Malang.

          The study was conducted in SMP Negeri 11 Malang. This study aims to determine the effect of variable compensation of financial and compensation nonfinancial variable to variable work motivation, work motivation variable to variable performance of teachers, and the effect of variable compensation financial and compensation nonfinancial variable to variable performance of teachers through work motivation. This type of research used in this research is causal research design and methods of research used is quantitative.          The population in this research were 43 teachers of SMPN 11 Malang. The total sample of 43 teachers using sampling techniques saturated. This research uses descriptive analysis and statistical analysis were used to determine the elements - elements of financial compensation variable, non-financial variable, the variable of work motivation and teacher performance.          The results of this study indicate that the variable compensation of financial and compensation nonfinancial a significant influence on work motivation and performance of teachers, both directly and indirectly.