The purpose of this study is to analyze and describe in depth the implementation of the strategy of Islamic educational institutions in increasing public interest which focuses on developing programs, budgets, and standard operating procedures at Islamic Middle School Sunan Gunung Jati Ngunut Tulungagung, East Java, Indonesia to increase public interest. This study uses a qualitative approach with a type of field research or field research. While collecting data using observation, interviews, data, and documentation. Data analysis using descriptive analysis method. The results of this study indicate that strategic implementation includes 1) program development including the fulfillment of graduate competencies, sustainable development of human resources for both educators and education staff, development of facilities and infrastructure, and priority in marketing programs. 2) Budget which includes budget management and planning in accordance with procedures, starting from budget preparation, foundation approval, analyzing budget sources (central BOS and committees) to the use of the budget for both goods and services. 3) SOP (Standard Operating Procedure) follows the rules set by the education office. In addition, the process of implementing SOP is influenced by Islamic boarding schools which lead to positive student morals. The results above show that the implementation of the strategy of Islamic education institutions in the form of program development, budgets, and standard operating procedures has had a positive impact in the realm of education at Sunan Gunung Jati Islamic Middle School in increasing public interest.