Quality objectives are targets that are generally specified for relevant functions and levels within the organization. This research may be used as a foundation to build upon regarding the impact of quality objectives on ISO 9001 certified organizations. The impact on quality performance as a result of implementing quality objectives on organizations certified to ISO 9001 was determined. Organizations invest considerable amount of time, money, and resources in establishing and implementing quality management systems compliant with the ISO 9001 standard. Understanding the impact of the implementation of quality objectives on the performance of ISO 9001 certified organizations will support management in establishing value-added quality objectives that optimize the return on investment in ISO 9001 certification, while focusing on bottom line improvements.
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