Sustainable manufacturing practices aims at minimizing the impacts of manufacturing operations on the environment while optimizing the production efficiency of firms. Today, products are no longer judged by the price but the sustainable initiatives implemented by firms. Efforts to reduce the environmental impacts of manufacturing operations have traditionally been viewed as an obstacle to profitability and efficiency. However, studies have shown that the implementation of sustainable manufacturing practices is beneficial to firms. This research reports a case study on the sustainable manufacturing practices of a selected company in Kedah, Malaysia. Data were collected using a semi-structured interview from key personnel in the company that directly involved in the implementation of the practices. The interview was recorded and transcribed and the result revealed that responsive product strategy, lean practices, supply chain restructuring and sustainable material and design are the sustainable manufacturing practices implemented by the case company while on-time delivery, recycle carbon fibre and trend to green material are the benefits of sustainable manufacturing practices.
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