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Although intelligent components in modern cars help to contribute to safe mobility, they lack important Smart Environment characteristics like personalization. Moreover, today's in-vehicle infotainment systems do not offer any interaction possibility between the passenger and the visible environment around the car. In this paper we combine several technologies and propose an approach on personalized user interaction in urban environments. We present a showcase that points out the interplay of personalized in-vehicle infotainment system and interaction with visible outside environment.

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