This research aims to perform strategic planning of tourism development in Kandovan village using SOAR model. This model is a combination of SWOT strategy and Appreciative Inquiry (AI) introduced by Jacqueline M. Stavros. AI, instead of focusing on problems such as weaknesses and threats, identifies strengths and creates promising opportunities. Methods: In this study, library and semi-structured interview methods have been used. The present study is a qualitative research in terms of nature and method of data collection. The statistical population of this research includes villagers of Kandovan, government officials, and NGO's related to Kandovan village, in Osku County, near Tabriz metropolis, and tourists visiting the Kandovan village in the summer of 2016. In this research, the qualitative content analysis technique was used in the framework of inductive approach in accordance with the SOAR strategic planning model. Then, four SOAR strategic model indicators, i.e. strengths, opportunities, aspirations and results were extracted. Results: The results of the research indicate that for implementation of UNESCO's architectural standards to world village registration, it is necessary to construct a new Kandovan next to the old village. In addition, holding festivals, exhibitions and weekly markets for the development of regional tourism is recommended. Establishment of tourism amenities such as construction of parking lots, recreational complex, designing websites and construction of a hotel are some other recommendations. Holding training courses related to tourism in the village, is a major step towards development of tourism considering the potential among the youth of the village. Conclusion: Villagers require to learn a series of educational courses. The youth of the village continue to do their business in the village and commute between the village and the city they live during the tourist season. Considering the young generation's loyalty to their hometown and their desire to work in their village, many of them are ready to participate in the development of tourism of village and, as a result, holding educational courses from the Cultural Heritage and Tourism Organization of the region such as foreign language courses, tourism guides, hospitality culture, marketing and advertising are welcomed by young people.
Due to the spatial proximity to and spatial-physical dependence on cities, the villages of the cities have many facilities, constraints, opportunities and challenges that are not so extreme in other villages. The main objective of this research is to identify the features of villages located in the metropolitan areas of Iran and provide strategies for managing the problems and challenges of these villages, with emphasis on the villages of Tehran Metropolitan Area. The most important policy recommendations presented in this study are: considering an efficient public transportation system for servicing these villages; a strategic look of the municipality's collection on the issue of employment of people in the city villages which are increasingly migrating into Tehran to provide their livelihoods; the issue of green space in the metropolitan villages and their perspective, which is directly available to the villagers, but the municipality of Tehran can take steps in order to improve the indices related to green space and rural landscape in city areas by adopting due measures; Development of an intermediate facility in Tehran with the aim of preventing the city from spreading to the surrounding area and the villages therein; and finally, regionalism's strategy as the most reasonable, operational and efficient management strategy for investigating and managing the challenges of Tehran metropolitan area villages.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.