No abstract

This study aims to assess the impact of implementing corporate social responsibility (CSR) practices on sustainable tourism development in Al-Ahsa city, Saudi Arabia. A survey was electronically distributed to the managers of hotels and travel agencies in Al-Ahsa City. A total of eight CSR strategies, including information analysis, compensation, system, delegation, prevention, education, regulation, and marketing, were extracted from the literature, and their effects on overall, economic, ecological, and social sustainability were investigated in hotels and tourism establishments. The results showed that promoting CSR adoption (marketing) and providing sustainability-related educational materials to customers were the most influential CSR practices on sustainability (mean scores±SD were 13.75±1.73 and 12.82±1.98 out of 15, respectively). Sustainable development of hospitality and tourism corporates could be enhanced by implementing marketing and educational CSR practices, which ultimately support the rising trend of sustainable tourism in the Kingdom.

The main objective of this research was, therefore, to explore the impact of positive consumption emotions and service quality in creating a delightful spa experience in luxury hotels. For this purpose, a survey questionnaire was developed and used to gather data from resort and hotel spa located in 3 major tourist cities in Egypt: Cairo, Sharm El Shiekh, and Hurghada. This context is valuable as it tackles an underresearched region, which may further our understanding of spa delight in non-Western contexts. A total of 327 valid questionnaires were used to test the hypothesized relationships using a linear regression analysis. The results revealed that the positive consumption emotions of joy and relaxation were key predictors of spa-goers' delight. Moreover, four (out of five) spa service quality dimensions significantly impacted the feeling of delight among the study participants. The study also provided valuable managerial implications, limitations and avenues for future research.