Globalization as well as digitalization is changing not only the business formats but also the environmental scenario of this planet. It is quite imperative to move society towards sustainable consumption. As social networking sites are believed to be capable of influencing users’ perspectives, their role in creating sustainable consumption intentions must be explored. This research, thus, explores the impact of Environmental Awareness via Social Networking Sites (SNSs) and Environmental Concerns on Green Product Purchase Intention i.e. sustainable consumption intention. It also strives to uncover reasons for and against the green consumption of millennials. A total of 300 questionnaires were administered to students and young professionals of North Indian Tier-2 cities, out of which 281 were found to be complete and relevant for the study. The data analysis was done using the IBM SPSS Statistics v25 and IBM SPSS Amos v22 to explore the impact of Environmental Awareness via Social Media and Environmental Concerns on Green Product Purchase Intention. The results demonstrate that environmental concern as well as environmental awareness via SNSs have a significant impact on green product purchase intention. The study also highlights environmental sustainability (concern) and personal consciousness as reasons for green consumption and Unavailability is a reason against it regarding millennials. Moreover, the study suggests the tested variables to be considered for theory building or modification of existing ones like the Theory of Planned Behaviour, Technology Acceptance Model, etc.

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The present article studies the importance of social, political and economic empowerment of women belonging to self-help groups (SHGs) in achieving sustainable development. The study was conducted in the five districts of Punjab that includes Patiala, Bhatinda, Amritsar, Faridkot and Fazilka. Around 500 respondents were selected to fill the questionnaire comprising 100 respondents from each of the five districts. Data analysis and hypothesis testing have been done using IBM SPSS and AMOS. The results, obtained through structural equation modelling, reveal that women have become more authoritative socially and financially, yet there is still scope for upgrading with respect to political empowerment. Sustainable development can indeed be achieved through empowerment of rural women.

Since the advent of humans on this planet, communication has been a key for transferring ideas, information, and knowledge. Communication has been identified as a crucial element in the advancement of human civilization (Heintz & Scott-Phillips, 2023). However, communication channels have been used differently in different times, places, and situations. The impact of communication is significantly affected by the channels employed to convey information (Murphy et al., 1997). The efficiency of information delivery and reception is contingent upon the mode of communication employed (Ren & Zhao, 2023). The effectiveness of a message in terms of its clarity, relevance, and accuracy can exhibit significant variability based on the mode of transmission (Miller, 2014). An appropriate selection of communication channels helps convey the desired message and elicit the desired response (Shiva et al., 2021). Communication channels have evolved drastically during the last two decades (Kaufman et al., 2015).