The aim of this study is to identify the factors affecting the credibility of electronic word-of-mouth (eWOM) stimulation through Social Networking Sites (SNSs) through an empirical model providing both theoretical understandings and practical implications. The proposed framework explicates the consumer’s use of SNSs as a tool for information sharing and its effect on brand image and online purchase intentions. The consumer survey was done through a structured questionnaire developed in accordance with the literature. Data was collected from 256 respondents, using both offline and online modes from 4 different cities of India. Structural Equation Modeling was employed to estimate the proposed model and determine the antecedents of consumer eWOM credibility and in turn its effect on brand image leading to consumer purchase intentions. The results show SNS activities play a significant role in creating eWOM credibility, which leads to shaping the brand image and purchase intentions. The findings would help companies to create a positive brand image to enhance their purchase intentions through eWOM aroused via SNSs.

In the data-driven world, data is created in huge volume and then analyzed by several organizations to get benefit from them. Smart city is one of the examples to use big data to offer improved services for its resident and tourist. However, some countries face certain obstacles to analyze the big data integration for sustainability in smart city development. Therefore, the purpose of this research paper is to identify and analyze the significant barriers related to sustainable smart city development. To accomplish this objective, fourteen barriers of big data analytics are selected through the combined approach of literature review and expert input. After that, these barriers are evaluated using the best worst method for obtaining deeper insights. The result of this study reveals that the most significant barrier is 'lack of technologies for BDA', 'lack of BDA framework', 'nature of big data', and 'low availability of analytics platforms for big data'. These barriers need to address on priority to develop a sustainable smart city. This study is helpful to the urban planner, government, and consultancy agencies to decide on the adoption of BDA for sustainable smart city development. Further, they can also optimize their resources in the best possible manner to achieve the sustainable development of the existing smart cities.

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This article investigates the relationship between internal reputation management, Human Resource Management and Organizational performance. In light of the past investigations in related field, it has been demonstrated that people management and a proper leadership style can impact the achievement and the economic development of both the organizations and employees. Therefore, the reason for this paper is to clarify the impacts of HRM and leadership styles on the organizational performance. Our fundamental spotlight is on reputation management, HRM and transformational leadership, and its job in empowering the expansion in organizational performance. Our main focus is on HRM and transformational leadership, and its role in enabling the increase in organizational performance.In this study we have found that HRM practices and transformational leadership has a significant and positive impact on job satisfaction, work efficiency, employee’s turnover and employee’s moral which leads towards organisational success.

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