Children's feet are complex structures and strategies for supporting good foot health throughout childhood are important, but can be challenging. Greater awareness of the contemporary factors influencing decisions, such as footwear purchases, is needed to inform health narratives which are more closely aligned to parents' attitude and behaviours. The aim of this study was to explore parent's knowledge of children's foot health, understand the common foot health concerns and experiences with footcare services. A purposeful sampling approach was used to recruit parents of children aged 5 years and under. Participants completed a selfadministered, online survey which consisted of 39 questions across six sections: (1) Participant demographics;(2) Developmental events (milestones such as crawling and walking); (3) Foot health concerns; (4) Developmental aids (products such as baby bouncers and baby walkers); (5) Footwear; and (6) Foot health information. Both adaptive and mandatory questions were used. Descriptive statistics were used to summarise closed-ended questions and a summative content analysis was adopted to draw inferences from the text data. Two-hundred and thirty-nine parents completed the survey, and this represented female participants (n=213) aged between 34-42 (n=126) or 25-34 (n=83) years of age. The survey generated responses from a wide geographical spread across the UK but the majority of these were from the North West of England (n=75) and South East of England (n=46). Four main themes were drawn from the content analysis:(1) foot health concerns and seeking advice; (2) information and advice; (3) how parents support infant milestone events; and (4) footwear. Conclusion: This work provides insight into parents' perspective on the broad topics of children's foot health, identifying common experiences and concerns about their children's foot health and the factors which influence decision making. Understanding more about these issues will help health professionals support parents during infancy and early years.