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The changes in law introduced by the so-called “Act on Landscape Protection” (Act on amending certain acts in connection with the strengthening of landscape protection tools of 24 April 2015) obliged local territorial self-government units to define the rules and conditions regarding the placement of street furniture, signboards and other advertisement carriers and fencing. The aim of the discussed local legislation act is, in particular, to define urban space used for the display of advertisements along with the determination of the size, quality standards and type of construction materials from which signboards and other advertising devices may be produced. The determination of urban space for the display of advertisements is a broad and multi-faceted issue. There are certain limitations that hinder or prevent the placement of posters, banners, signboards or advertising panels in public space. The study presents the measures taken by local territorial self-government units with respect to the placement of advertisements in selected Polish cities and attempts to compare and evaluate the rules and conditions for placing signboards and advertising devices in public space.

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This article aims to present the diversity in the rates of fees for advertisements on selected bank buildings located in the right-of-way, as well as the manner of calculating them. The research covered fees, incurred by a selected bank brand, for advertisements placed on all outlets of the bank in the area of the entire country in terms of the location of the buildings, means of establishing fees, rate of the basic fee, as well as costs incurred by the bank for placing advertisements in the right-of-way according to the state at the end of 2014. Currently, one can distinguish a few means of right-of-way occupation for which fees are collected, including: for the purpose of carrying out construction works, locating technical infrastructure equipment or buildings unrelated to the needs of road or traffic management, and for placing advertisements (outdoor advertising). The basic rate of payments for occupying the right-of-way by advertising results directly from the ordinances regarding roads passed by local government units or thematic regulation pertaining to national roads. The maximum basic rate is specified by law. This paper makes it possible to determine the scale of financial burdens incurred by a bank resulting from marking the outlets, as well as the differences in determining and calculating fees for signboards occupying the areas of right-of-ways among the many local road authorities.