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The objective of the article is presenting what influence on the activity of transport companies has macro-environment. In the first place the notions of macro and micro-environment have been defined. Then those elements of macro-environment that determine the functioning of Polish companies have been specified. On this basis the factors of macro-environment that are crucial for the functioning of transport companies dealing with the transport of cargo have been presented and described. Defined factors are the basis for the analysis of PESTEL transport market in Poland. Macro factors important for transport operations and PESTEL analysis will be presented sequentially in the second and third parts of the article.

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Public transport has a significant role in the carriage of passengers in urban areas. The operation of the passenger transport subsystem in cities at times requires to solve numerous problems. Public transport organizer is responsible for solving transport problems. Types of transport problems depend primarily on the city's functions. For this reason, the article presents the problems of public transport in Częstochowa. It specifies actions that should be taken immediately to encourage users of the urban public transport in Częstochowa to increase the frequency of journeys. These suggestions should constitute an important guideline for the planned actions with regard to the organization of public transport in Częstochowa.