A B S T R A C TThis study focuses on examining the role of psychological ownership in internal marketing. Specifically, this study explores the relationships between psychological ownership, organizational identification, and turnover intention. Two hundred forty-six employees participated in this study. The results of structural equation modeling revealed that the two components of psychological ownership were associated with increased organizational identification and reduced turnover intention. These findings indicate that psychological ownership might be a positive precedent factor for employees' organizational identification. Furthermore, organizational identification felt by employees plays an important role in decreasing overall turnover intention. The study contributes to our understanding of employees' psychology and behavior in their workplace and suggests ways to successfully conduct internal marketing and manage human resources.

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