ABSTRACT

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The extant study aimed to prioritize the identified operational strategies of Saman Bank based on a scientific method considering the effective factors identified inside and outside this Bank. Operational strategies are common banking strategies worldwide that first-class banks implement. The scientific segmentation steps, techniques, and criteria in Saman Bank were described and the identified strategies were tested using a scientific assumptions-based method. The obtained results were analyzed in the next step. The statistical population of the study comprised managers of Tehran branches and staff managers of Saman bank. The data were collected through a questionnaire. Eighty-four questionnaires were gathered from staff and line managers. Regression, Friedman test, and ANOVA were used to test hypotheses considering the questionnaire data. According to findings obtained from hypothesis testing, corporate banking was introduced as the best operational strategy in Saman Bank considering the competitive advantages of this bank and factors affecting the internal and external environment of the bank. Moreover, private banking, investment banking, retail banking, and international banking were at the next ranks of strategies.