Abstrakt

Balıkesir Organize Sanayi Bölgesi'nde faaliyet gösteren bir işletmenin paketleme bölümü incelenmiş, çalışanın çivi dolu kutuları tartmak üzere tartıya koyması ve tartılan kutuları palete yerleştirmesi esnasındaki çalışma duruşları gözlenmiştir. Kutuları kaldırma, taşıma ve palete yerleştirme esnasında ergonomik olmayan çalışma duruşlarının kas iskelet sistemi rahatsızlıklarına (KİSR), işgücü ve üretim kayıplarına yol açacağı değerlendirilmiştir. KİSR'e neden olabilecek bu çalışma duruşlarının iyileştirilmesi ve hatta ortadan kaldırılması gerekmektedir. Bu olumsuz etkiler ergonomik bir çalışma ortamının yaratılması ile önlenebilecektir. Çalışmada, ergonomik olmayan duruşların belirlenebilmesi için çalışma ortamı Solidworks'te modellenmiştir. Kutuları tartıya kaldırma işlemi için Siemens Jack Human Simulasyonu ve Ulusal İş Sağlığı ve Güvenliği Enstitüsü (NIOSH) Kaldırma Analizi, kutuları palete yerleştirme işlemi için de AnyBody Modelleme Sistemi (AMS) ile analizler gerçekleştirilmiştir. Analiz sonucunda bu çalışma duruşlarının çalışanı zorladığı ve gelecekte meslek hastalığı riski oluşturacağı göz önünde bulundurularak, bu zorlanmaları ortadan kaldıracak robot kol önerisi sunulmuştur.

With the increased popularity of social dances as a leisure activity in Turkey, there is a need to explore different aspects of experience associated with the participation in social dance events. In this sense, the purpose of this study was to examine leisure experiences of the "dancers" on the stage and to discuss the most important experiential qualities of salsa events from participants' perspectives. Focus groups were chosen as the most appropriate data collection method in this study. Purposive sampling procedure was adopted in this research to select potential respondents. Participants who attended Sunday Dance Nights (n=6), 1 st Eskisehir Dance Festival (n=10), and Salsa workshops before the dance parties (n=8) in the city of Eskisehir were chosen as a sample. For labeling the emerged themes, existing leisure experience literature was frequently consulted. A total of five preliminary themes based on Schmitt's experiential modules -sense experience, emotional experience, think experience, act experience and relational experience-were examined in the context of experiential qualities of Salsa dancing. According to results, it was found that the sense experience is the most important dimension among the other experiences because engaging all five senses on the stage is very important for active involvement to the dance events.

The rise of experiential marketing during last decade shed some light on marketing literature. Nowadays, consumers are in search of experiences that "dazzle their senses", "touch their hearts" and "stimulate their minds" and also marketers need to understand customer experience (Schmitt, 1999). Therefore, studies and researches on experiential features of products or services have appeared in the marketing literature. However, academic investigations on the measurement of event experiences are very recent.Thus, the main aim of this study was to identify the underlying aspects of event experience and to examine events as an experiential marketing tool via a sample of 300 respondents who were participated in Kite Festival, an annual event held in Eskisehir.Results revealed three aspects, which are "emotional experience", "escapist and relaxing experience" and "social and nostalgic experience". The study has significant implications as to how well marketing practitioners and recreationist implement experiential marketing and experiential dimensions of the events.