This article describes the sociocultural factors that affect the people of Gorontalo’s choice of Bentor as their favorite public transportation. Considering safety, Bentor is not a proper vehicle compared to other means of transportation (bendi, city buses, taxis, microbuses, and online transportation). Yet, Bentor is the favorite public transportation in Gorontalo Province, especially in Gorontalo City. This article used observed data collection techniques by interviewing informants and documenting studies. Collected data were analyzed by qualitative descriptive analysis. As the most favorite mode of transportation, Bentor has developed a social capital in terms of building power relations that are supported by the cultural values of the Gorontalo people in their life. Keywords: Bentor, Power Relations, and Favorite Mode of Transportation
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