This study aims to describe how foodies consume popular-commercial foods. In this study, the method used is qualitative. The informant determination technique used is purposive (deliberate). The data collection used is by observation, in-depth interviews with informants, and confirmed by various literature studies that are relevant to the research topic. The results show that the concept of eating itself is still relatively different for each foodie. However, the similarities are related to the limits, such as eating which is limited by the availability of rice or not in a dish, snacking as a 'light' food (practical and fast), and a booster that can be anything but with smaller portions. Foodies have also transformed non-material to material values from food into meanings that are used as a medium for social interaction.

This study aims to determine whether integrated marketing communication and corporate image partially have a significant effect on sales volume at PT. LBC Kendari. Furthermore, this study also aims to determine the effect of integrated marketing communication and corporate image simultaneously on sales volume at PT. LBC Kendari. The method used in this research is qualitative and quantitative methods. The subjects of this study were 45 samples who were customers of PT. LBC Kendari. Data were collected using questionnaires, interviews and direct observation. Data collected is processed using the SPSS Ver . 20application.This study uses multiple linear regression analysis, partial test (t test) and simultaneous test (F test). The results showed that integrated marketing communication (X1) affected the sales volume, this was obtained based on t count> t table that is 5.391>2.01808with a significance value (0,000 <0.05). Company image (X2) has a significant effect on sales volume, this is obtained based on t arithmetic> t table that is 3.254>2.01808with a significance value (0.002<0.05). Based on the results of the study, simultaneously integrated marketing communication and company image have a significant effect on sales volume.

This study aims to determine the effect of marketing mix consisting of product, price, place, and promotion partially on sales volume increase in Begos in Kendari City, and to determine the effect of marketing mix consisting of product, price, place, and promotion simultaneously on sales volume increase in Begos in Kendari City. Methods used in this research are qualitative and quantitative.Data analysis tool used multiple linear regression using SPSS 20. The results of this study state that: simultaneously the marketing mix variable consisting of product, price, place, and promotion have a significant effect on sales volume increase in Begos in Kendari City. Product and place have a significant effect on sales volume increase in Begos in Kendari City. Price and promotion have no significant effect on sales volume increase in Begos in Kendari City.

Knowing the profit level of the futsal field tenant business (BumDes) in the village of Kalibu, Kulisusu sub-district, North Buton Regency.Knowing the business feasibility of a futsal field tenant (BumDes) in Kalibu Village, Kulisusu District, North Buton RegencyThis study aims to find out what the profit level of a futsal field tenant business is and how the feasibility of a futsal field tenant business is in Kalibu Village, Kulisusu District, North Buton Regency. This study uses descriptive data analysis, which presents data according to the information obtained in the field. The data in this research are primary and secondary data. As for the results of this study, the calculation of the R/C ratio of the Futsa Field Tenant Business (BUMDes) in Kalibu Village, Kulisusu District, North Buton Regency, that the Futsa Field Business (BUMDes) is feasible to run. The head or manager of the BUMDes business unit has the task of assisting the director in managing, developing and managing BUMDes businesses that are in accordance with the potential of the village and the needs of the community.

Kendari city is one cities in Sulawesi tenggara. As the capital of the provibce which is now strating to develop, the pace of economic growth and changes in technology and information are getting faster. The needs and desires of consumers the kampung bakau restaurant is one of the culinary tours on the outskirts of the bay of kendari city which offers a variety of culinary delight. Even the location can be used as good spots for taking pictures. Such as the photo spot for the view of the Al-Alam mosque, the pride of the people of kendari city and Sulawesi Tenggara. Strore atmosphere that is comfortable with unique and attractive decoration will be the main attraction for a restaurant that makes consumers decide to visit a restaurant just because they like the store atmosphere and laugh. Therefore,culinary business people can design the restaurant’s store atmospherein such a way as to create a sense of comfort and security in the early stages of consumers so that consumers will make purchasing decisions. This study aims to determine whether store atmosphere has a positive and significant effect on purchasing decisions at the kampung bakau restaurant, kendari city. This study uses a simple linear regression data analysis technique using the SPSS version 23.0 for windows program. Determination of the number of sample through purposive sampling technique as many as 54 respondent. Analysis proves store atmosphere has a positive and significant effect on purchasing decisions.