Ornamental fish is one of the largest foreign exchange earners that have a strategic role in the Indonesian economy. During the COVID-19 pandemic, almost all economic sectors experienced a decline, including the marine and fisheries sectors. This study aims to examine how the impact of the COVID-19 pandemic on the marketing of ornamental fish in Balang Baru Village. The results showed that sales of ornamental fish before the pandemic were sold on a large scale with relatively uniform sizes and prices, while during the pandemic, sales were mostly done on a small scale or per head with prices that varied depending on size and color

The growing public interest in travelling has become a different strength for the tourism industry currently. The existence of a person on a trip that can be shown on social media can be a force that indirectly becomes a promotional tool. The tourist village that is currently trending is a form of tourism which consists of natural tourism which is integrated with other tours, to provide a unique value compared to additional terms. The Karst area in Maros and Pangkep Regencies has the potential to be used as a tourist area, but currently, these karst areas have been widely used as raw material for the cement industry. One of the villages that has natural karst tourism in Maros Regency is the village of Botolempangan which has been planned by the village government as a tourism village because it has various unique natural resources that can become new income alternatives for the community, so it is essential to be developed as well as a reason to maintain the area. Karst which began to be eroded by industrial companies. The purpose of this study was to identify tourism potential and analyze the development strategy of the tourist village of Botolempangan. The research method used is observation, in-depth interviews and FGD. The analysis used is a descriptive qualitative analysis and SWOT analysis. Based on the results of the study, it shows that the village of Botolempangan has tourism potential in the form of natural karst tourism, cave tourism (leang), fisheries tourism, Sulawesi endemic monkeys, natural scenery, outbound, camping and educational tours. Based on the SWOT analysis, there are four strategies that can be carried out to develop the tourist village of Botolempangan, i.e. 1). The increased synergy between the government, universities and the community, especially managers in maximizing the supporting factors for the implementation of tourism villages 2). We are managing the Botolempangan karst area into a tourism village that is integrated with nature tourism, fisheries tourism, culinary tours and educational tours 3). Optimizing village budgets to improve tourist facilities and providing education for managers in supporting tourism 4). Increased promotions that prioritize the uniqueness of the region, facilities and the convenience of visiting through social media and partnerships with a local travel.

This study aimed to identify the potential of local salt in the Bangkala Ramah salt business group and to analyze the Business Model Canvas of the local salt business in the Bangkala Ramah salt business group, Bangkala District, Jeneponto Regency. Data collection techniques through observation, interviews and documentation. This research was carried out in Minasatene Subdistrict, Pangkep Regency, South Sulawesi Province, from March - June 2022. The results of this study are the potential for people's salt business in the Bangkala Ramah salt business group is Rp. 698,000,000/year, with a total production of 13,960 Kg/year, produced on an area of 9,095 M² with an entire production plot of 107 plots. The results of the Business Model Canvas analysis on the Bangkala Ramah salt business group need improvements to the BMC elements: (1) Customer Segments: added dried fish processors, restaurants, supermarkets, minimarkets, stalls, and traditional markets. (2) Value Propositions: making smaller packaging of coarse salt with its brand and refined iodized salt with its brand. (3) Channels: adding emails as email transactions and data storage. (4) Customer Relationship: forming a salt producer community group. (5) Revenue Streams: income streams from business diversification and invoice generation for marketing administration needs. (6) Key Resources: capital/financial, production machinery and storage warehouse. (7) Key Activities: use production technology and build partner alliances. (8) Key Partnership: Government agencies managing PUGAR and KUGAR throughout Jeneponto Regency. (9) Cost Structure: Transportation rental costs and product storage warehouse rentals.

Analisis pemasaran ayam kampung (Galius Domesticus) di Kabupaten Gowa diharapkan dapat meningkatkan efisiensi pemasaran ayam kampung di Kabupaten Gowa. Penelitian ini bertujuan menganalisis pemasaran ayam kampung di Kabupaten Gowa dilihat dari pendekatan Structure-Conduct-Performance atau SCP (Struktur Pasar, Perilaku Pasar dan Penampilan Pasar). Penelitian ini dilakukan di Kecamatan Manuju Kabupaten Gowa. Data dikumpulkan melalui observasi dan wawancara dengan menggunakan kuesioner dengan metode non probability secara purposive. Sampel dalam penelitian ini dilakukan dalam dua tahapan yakni pengambilan sampel lembaga pemasaran yang terlibat dalam pemasaran ayam kampung dan peternak ayam kampung itu sendiri dengan menggunakan analisis struktur pasar, analisis prilaku pasar, dan analisis penampilan pasar berdasarkan margin pemasaran, farmer share, rasio keuntungan dan biaya pemasaran. Hasil penelitian menunjukkan struktur pasar, perilaku pasar dan penampilan pasar (S-C-P), pemasaran ayam kampung di kecamatan Manuju kabupaten Gowa belum efisien. Hal ini dapat dilihat dari; struktur pasar, karena pasar mengarah pada pasar persaingan tidak sempurna dengan bentuk pasar oligopsoni terutama ditingkat lembaga pemasaran. Perilaku pasar, karena peternak hanya bertindak sebagai price taker, tidak ada kerjasama yang melibatkan sesama peternak dalam penentukan standar harga dan peternak tidak melakukan promosi dan diferensiasi produk yang menonjol sehingga nilai jual rendah dan pengaruhnya terhadap penampilan pasar adalah distribusi margin pemasaran dilokasi penelitian tidak merata dan cenderung lebih besar pada tingkatan pedagang seperti pedagang pengumpul kecamatan dan pedagang besar/grosir dan hal ini kemudian berdampak terhadap kurangnya minat peternak membudidayakan ayam kampung secara intensif.

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