In 21 st century, media become the most important factor affecting the development of urban cities, including public places. As a result of the digital revolution, re-imaging and re-linkage public places by media are essential to create more interactions between public spaces and users, interaction media display, and urban screens, one of the most important defined media. This interaction can transform the urban space from being neglected to be more interactive space with users, specially the pedestrians. This paper aims to identify the effects of these new digital factors to transform public spaces, and the influences of large media display on the interaction between urban spaces and pedestrians. The paper focuses on Al-Thaqafa Street as one of the neglected spaces in Amman city, and attempts to analyse this street, explains its problems, and studies the influence of these new digital factors on its transformation, to be more active and vital by pedestrians.