<p class="Abstract">This study aims to reveal how much influence the quality of photo uploads by the user-generated content on Instagram has on the decisions of millennial tourists visiting tourist attractions in West Bandung Regency. The research method used is descriptive verification. The sample members were tourists who visited tourist attraction in West Bandung Regency, amounting to 100 people, who were selected by convenience sampling technique. The results of the study showed that there was an influence on the quality of photo uploads by the user-generated content on Instagram on the decisions of millennial tourists visiting tourist attractions in West Bandung Regency.<o:p></o:p></p>