The purpose of study is to examine the factors behind the purchase intention for counterfeit luxury goods in Bangladesh using the Theory of Planned Behavior (TPB). This research also sought to measure the effect of product attribute, brand image, level of income, price, and gender regarding the purchase intention for counterfeit luxury goods. Data were gathered from a sample of 242 individual respondents living in different areas of Dhaka city who had experience of purchasing various counterfeit luxury goods. A structured questionnaire was used to obtain survey data through a personal interview. Descriptive statistics, reliability statistics, one-way ANOVA, and multiple regression analysis have been used to analyze the collected data. The results show that among five factors, only three of them, such as product attribute, brand images and level of income, are more influential predictors in purchase intention for counterfeit luxury items than price and gender. The findings of the study show a better understanding based on a developing country on how these factors affect purchasing intention of counterfeit luxury items. Thus, the study intends to identify different socio-demographic and behavioral predictors in terms of counterfeiting luxury goods. The result depicts that comparing to original products, Bangladeshi consumers are more prone to use counterfeit luxury items to maintain social values and status. Finally, limitations and managerial implications of the study, along with future research avenues, have been discussed.

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Branding is a very common issue for Higher Educational Institutions like other profitable organizations over the last few years. This study illustrates the present branding scenarios of different public and private universities of Bangladesh which will help to provide a vivid knowledge about the regional universities of Bangladesh. Addressing to the present branding challenges and issues, it was observed that the process of branding initiative is very complex due to multiple reasons, i.e. lack of consistency, accuracy, and commitment from the different stakeholders. For the purpose of the study, the top ten leading public and private universities have been selected for collecting data on brand initiatives. For the objective of the research, 200 existing students along with 200 potential students were selected. Students, qualified or eligible for university admission were taken randomly as the sample of the study. Several variables including images of the university, education quality, rank, reputation, location, political situation or influence and teachers' quality have been measured through a seven-point measurement scale to evaluate the branding initiative. This study reveals that regarding the selection of the public and private universities in Bangladesh, students have a wide range of consideration; and their evaluation about the institution is in paradox, because the institutions they have intended to attend may not be going to fulfil their desired expectations in terms of different dimensions. Branding initiatives of the selected universities are not enough in these circumstances for branding Bangladeshi universities at an international level. Findings of the study have revealed that students are going to target the branded and reputed universities comparing to the quality of education. It has also been observed that employers also recruit graduates from the top-ranking branded universities for their organizational performance. The academics and the marketing policy makers of public and private universities will be assisted by the findings of this study regarding their branding issues in future. Lastly, the study highlights some limitations and future direction in this context.

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The study addresses broadly the performance related issues as to what extent is the impact of various factors responsible in terms of retailers for doing business with manufacturers in FMCG (Fast Moving Consumer Goods) sector at Dhaka in Bangladesh. The theoretical framework was designed based on the literature and hence two hypotheses were formulated. The samples were selected by Proportionate Stratified Sampling method. The data were collected by distributing 10 items questionnaires to 50 retailers under different categories in Dhaka. The questionnaire was developed on the basis of exploratory research which were used to measure retailers attitude. Data collected were sorted out and keyed in into SPSS and were analyzed using descriptive statistics to answer the research question. Using the Factor analysis we have extracted four factors and named those factors as Manufacturer’s Production Standard, Managerial Efficiency, Promotional Capability and Customer Solution Capability. The result of the Multiple Regression analysis showed that there is a significant relationship between retailers’ attitude (dependent variable) and the factors determined in the factor analysis (independent variables). Together the independent variables explained 67.9% of the variance of the dependable variables whereas the remaining 32.1% was due to unidentified variables. Therefore the results of the study definitely play a vital role and leave an ever lasting impact to be used in decision making by retailers and the entire company as a whole. Moreover this study can be used as a reference for the future studies to understand the perceptions and opinions of the other channel members in addition to retailers as well.