Purpose This study aims to examine the relationship between emotional bonding (e.g. brand love, brand commitment and brand trust) and consumers’ awareness and consumers loyalty to conventional and Islamic banking products in Indonesia. Design/methodology/approach The sample consists of 585 Muslim and bank consumers obtained through a survey study and using structural equation modeling to test the research hypotheses. Findings The empirical results indicate that brand love, commitment and trust have significant and positive effects on consumers’ awareness and loyalty. Furthermore, as the mediator variables, consumers’ awareness partially mediates the relationship between emotional bonding and consumers’ loyalty. Research limitations/implications This study was validated by Indonesian Muslims; therefore, future study is needed to validate across the region and sector. Practical implications This study enlightened the bank managers from a marketing and psychological context. The bank managers need to enhance the control and promote their brand and products to improve their relationship and consumers. Originality/value This study provided the Muslim consumers' decision-making process by developing and testing a model of emotional bonding and consumers’ perspective toward bank products.

A new alternative of electricity bill payment exists in Indonesia at present, namely prepaid systems. The system is intended to facilitate customers in electricity saving where the electricity utilization could be adjusted. In reality, however, post-paid electricity system utilization still receives great demand. As a consequence, it could not suppress electricity consumption. This research aims to learn factors inhibiting consumers to switch to prepaid electricity systems for their electricity consumption. A descriptive research carries out to answer the research problems. Sample consists of 100 people determined via a snowball sampling technique. Data collection is conducted using questionnaires and measured using Likert Scale of 1-5. Factory analysis is used as an analysis tool. The research results indicate that the main factor that becomes a barrier for electricity customers to switch to prepaid systems is habitual using factor. Switching cost factor, lack of prepaid system information, and relationship and reputation of post-paid products are the second, third, and fourth factors, respectively.

Related to the purchase and consumption of consumptive products (e.g., vehicles, houses, and other luxury goods), Bugis-Makassar society will perform a local tradition called Mappassili, which is a special ceremony performed after purchasing and before consuming the product. This study examines the post-purchase consumer behavior related to local culture. The objective of this study is to analyze the reasons behind the existence of Mappassili tradition and to examine customer satisfaction after implementing this tradition in Bugis-Makassar tribe in Makassar City. This study used a qualitative research method. Data were collected through in-depth interviews with the sample consisted of 20 research informants obtained by applying the snowball sampling technique. The results showed that even though Bugis-Makassar tribe has lived in a modern way of life, they still implement the Mappassili tradition after purchasing the product in order to avoid danger in life or due to the pressure from the parents or families. The Mappassili tradition was not only performed to achieve satisfaction, but also to obtain the feeling of security and comfort in purchasing and consuming the product. Keywords : Bugis-Makassar tribe, Mappassili, post-purchase behavior

Abstract_ Bugis society in Makassar always put their rational attitude on priority. However, it is seen changed along with the growth of malls in Makassar city since 2000s until now (2015). Bugis society seems spend a lot of their time at mall, even on weekdays and holiday, thus the focus of this study is to find out how their actual behavior while in the mall. This research objective is to produce a study about shopping behavior of Bugis society who live in Makassar city. Results of the analysis using a qualitative approach, shows that the utilitarian motives underlying consumer choice make purchases at the mall, as follows: Their motive for looking a high quality product that proven to be halal. Furthermore, their behavior while in the mall is searching for comfort and to enjoy the mall complete facility, Bugis Consumers in Makassar City choose to mall because they do not require bargaining activity to get the appropriate price. The next factor that drives the mall, is to get the need for all family members. This is due to the complete product offered by the mall. The location is also a consideration to the mall, this is because the location of the mall is easily accessible from any region. The number of public transport, causing the location of the mall easy to reach. the final findings that also cause Bugis consumers in Makassar city prefer to the mall, that is at certain moments, there are promotional events for household products.

The following is the new author guidelines and article templates of Equilibrium journal published by Faculty of Economics Wijaya Kusuma Surabaya University. The Article should be started with the Title of Article followed by Author/s’ Name/s and Affiliation and email  address. This abstract must be typed in Times New Roman font, Italic, 11 pt with total number of words 200-250, using 25 mm left margin, 30 mm top margin, and 20 mm right and bottom margins. The abstract should only be typed in one paragraph and one-column format. The single spacing should be used between lines in this abstract and body text. If the article is written in Indonesian, the abstract must be in English using the same style as English article. The abstract should be typed as concise as possible and should be composed of: problem statement, research methodology, scientific findings, and brief conclusion.