Agile software development does not include elicitation and management of non-functional requirements (NFRs). Several techniques have been proposed by researchers to elicit, manage and prioritize NFRs. The major issue with such techniques is that they involve customer or users to elicit and prioritize NFRs, which becomes problematic because they do not have exposure of NFRs. They may only be familiar with very few common NFRs such as performance, efficiency and security etc. There could be several other NFRs such as confidentiality, scalability, usability, maintainability, portability, reliability and many others which may not be known to the stakeholders. Consequently, some relevant NFRs may be missed and some wrong NFRS may be implemented in the final product which can degrade its overall quality. Secondly, it is very time consuming to elicit and prioritize NFRs from the stakeholders who have very low exposure. It is especially critical in the case of agile software development where product is developed and delivered at a very rapid pace. To overcome the challenge, this study proposed a model to prioritize NFRs for agile software development to produce quality software products. Thus, firstly, an extensive literature review was conducted to identify the NFRs which were further ranked through a survey carried out in agile software companies. Moreover, the NFRs were analyzed and prioritized using multi criteria decision making analysis technique called analytical hierarchical technique (AHP). The evaluation results showed that the NFRs prioritization model reduce the overhead of meetings and discussion required to gather and identify the NFRs common to agile products.