The purposes of this research were to assess the concept of Eco-Homestay in conservation-based tourism in rural area. A case study was set up at Sidomulyo Village, Silo District, Jember. A qualitative method in the form of in-depth interviews was performed as a tool to generate models. Informants in this study included the staff of the Department of Forestry and Plantation, lecturer of the Faculty of Agriculture and Polytechnic of Jember, State University of Jember, and Sidomulyo community in Silo Districts, Jember. The result showed that the purposes of eco-homestay can be reached by managing the structure of integrated development, structure of organizational management, structure of financial management, marketing strategies, operational strategies and physical building.

The purpose of this study is to determine the impact of green brand knowledge, consumer’s attitude towards green product and green brand positioning to the green product purchase intention The Body Shop. Questionnaires with 17 instruments are being distributed to 304 respondent in Jakarta, Depok, Bogor, Bekasi and Tangerang to gain the data. The data then being processed using computer software SPSS. Based on the research, green brand knowledge has the biggest influence on green product purchase intention. Cosmetic companies like The Body Shop may use promotion strategy to improve consumer’s green product knowledge.

Demands for building in urban areas have been increasing lately, especially educational buildings as support for the human development index. Unfortunately, only a few educational buildings can support green buildings as pilots and educational materials for their users. One of the initiators in becoming educational materials and examples of green buildings is the i-cell multipurpose educational building at the Universitas Indonesia. This study aims to find evidence of how reliable and sustainable planning of an educational building in Depok, Indonesia, can accommodate the needs of its users while being environmentally friendly for its surroundings. It observes the influences of vegetation in the surrounding building, one of which is by maximizing the function of vegetation around the building. The research methods include collecting data from the weather archive, vegetation literature, observing the subject, and analyzing the vegetation’s effect. This study shows that vegetation has an important role in generating a sound environment for humans and buildings, including healing and providing calmness. This study concludes that vegetation plays a role in generating a good environment by decreasing temperature, sound pollution, sun glare and providing shading areas for people. Those conditions lead to the sustainability of the environment surrounding the building.