The aim of this paper is to examine the solutions adopted by MSMEs to survive and recover from the Covid19 pandemic crisis. The study's focus is on 37 thousand MSMEs that have been directly impacted by the pandemic. Literature was used as a method. According to this study, customers practically forget about a brand during a pandemic, but that brand awareness will be restored through digital advertising. The expansion of online customers is no longer being driven by the millennial generation. Some SMEs have gone out of business. But there aren't many who climb and then expand. MSMEs alter their manufacturing processes by lowering the amount of goods produced while also innovating to improve their competitiveness. On the other hand, digital marketing has been used extensively to raise client awareness. Marketplaces, as an e-commerce manifestation, are employed as a kind of innovation or change in sales tactics.

The occurrence of landslides on the slopes due to a decrease in shear strength in the area of landslides in the limestone hills of Kaliwadas, Kebumen, Central Java, causes public facilities to be damaged and disrupting the activities of everyday citizens. Factors that influence rock shear strength are cohesion value and internal friction angle, while mineralogy and grain size is one of the factors derived from the environment which also affects the shear strength value. This study aims to determine the effect of mineral composition and grain size on rock shear strength. A number of rock samples were taken from the study site to be prepared, cylindrical samples for direct shear and petrographic strength tests with thin incision samples. Direct shear test results provide cohesion values and deep shear angles in limestone with peak and residual conditions of 0.22 Mpa and 39.73 ° respectively; 36.61 kPa and 29.28 ° while in claystone 67.86 kPa and 25.36°; 13.41 kPa and 16.17 °. Petrographic analysis of rocks shows that limestone contains calcite (88%) and quartz minerals (5%), while claystone contains calcite (91%) and quartz minerals (2%). Based on the mineral content of limestone and claystone and their effect on rock shear strength, it can be concluded that limestones have a quartz mineral composition, cohesion values and deep shear angles that are better and larger when compared to rock shear strength in claystone and believed to be the cause of the slip field in the research location.