Abstract. The World Wide Web has shortened the distances between people but it is still hard to find a general user interface for all the users. Because people living in different areas of the world have different cultures, religions, and traditions. Designing a user interface according to the culture of the user is important. Different minds have different views about cultural effects in user interface. This paper presents a detailed review on the recent work and research in cultural effects on metaphor design. This paper also explores the problems and issues regarding localizing metaphors in different cultures.