The complexity arises in defining the construction quality due to its perception, based on inherent market conditions and their requirements, the diversified stakeholders itself and their desired output. A quantitative survey based approach was adopted in this constructive study. A questionnaire based survey was conducted, for the assessment of construction quality perception and expectations in the context of quality improvement technique. The survey feedback of professionals, from the leading construction organizations/companies of Pakistan were analyzed. The financial capacity, organizational structure, and construction experience of the construction firms formed basis for their selection. After statistical analysis of survey feedback it was found reliable and valid for the inferential purpose to the target population of construction professionals. The quality perception was found to be project scope oriented, considered as an excess cost for a construction project and keeping the rework minimum by qualifying the required quality tests, keeping the defects minimum by ensuring the specifications of supplied material. Any quality improvement technique was expected to address the financial aspects of the construction project for the employer and contractor, by increasing the profitability through reduction in overall cost, reduction in time, reduction in defects and improving the productivity in a construction project. The study is beneficial for the construction professionals to assess the prevailing construction quality perception and the expectations from implementation of any quality improvement technique in construction projects.