The sequence of various events in Indian Telecom Sector has transformed the industry to become more competitive and dynamic in nature. With increasing competitive levels, the industry calls for more customer centric operations and flexible processes. The emphasis has been laid out in identifying various marketing functions and their use of various flexibility connotations in practise. The interaction matrix between marketing elements and flexibility connotations was developed through Delphi technique, which revealed connotations such as adaptiveness, customization and localness are mostly adopted for making the marketing processes flexible and customeroriented. The analysis of various customer preference factors with clustering technique revealed a solution of four cluster groups where the customer preferences differ on various parameters. The clustering technique points out that customer prefers the best network quality provider with better customer service and plethora of Value added services. Cluster analysis also revealed that celebrity endorsements and the advertisements are not the motivating factors for selecting the operator and they are used only as top of the mind recall. The use of flexibility concepts in various marketing activities such as branding, point of purchase, product innovations, product differentiation, product planning and development, pricing strategies and loyalty programs would help the telecom organizations to better manage their subscribers in these cluster groups.

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Cloud computing is an emerging field in information technology, aimed to have access to the IT services anytime, anywhere by authorized personnel. Having wide range of benefits for the organizations or institutes extending to diverse areas including like cost cutting, multi-tenancy, better management of business, highly automated, scalable to suite the ever-changing needs of the organizations or institutes. In the current scenario every emerging and established enterprise wants to implement cloud computing to fulfil their computing needs. If we look at the penetration of education in all regions, there is a dramatic shift from the traditional IT infrastructure offering towards cloud computing. If we go deeper it is evident that with the increase in the number of institutions offering education, cloud computing has come out as a very cost-effective solution for computing and infrastructure needs. This study is an attempt to identify and analyze the key barriers to the adoption of cloud computing in the education sector. Total interpretive structural modelling (TISM) has been used to further develop a hierarchy amongst the various key barriers to cloud adoption in the education sector. This model is intended to classify various barriers to the adoption of cloud computing and for planning of successful infusion of new technologies in the education sector.

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