South Korea has pursued a multidimensional public diplomacy strategy in which Korean television exports and capitalization have emerged as a public and commercial cultural diplomacy tool over the last two decades. This article examines the widespread influence of Korean television content, including digital serial delivery, cultural exportation, cultural interactions, and capitalization—that is, content sales, indirect advertising, and media-induced tourism. Empirical data was obtained from Turkey’s audience members using the online survey tool. As a result of the social and cultural impact, the respondents’ opinions on Korean serials are both animated and rational. The creation of audience members’ social, psychological, and cultural experiences with K-Dramas clarifies their intimacy and activeness. Unlike local or other international content, a significant number of respondents claim that Korean TV serials are not only a source of entertainment but also have profound edifying aspects. According to the results, “Cultural Proximity” and “Content Availability” are two of the most important factors in choosing Korean TV serials over foreign content. The “content availability” is based on the emergence and expansion of Streaming TV; however, in cultural proximity, similarities in family norms and values in both nations are notable.

The popular images in current music visuals tell viewers stories about what is normal in terms of gender, race, and sexuality. Ethnic measurements of visuals in songs (rapping culture) are important to address for avoiding unnecessary penetration of sexual and erotic images in the content. This research is conducted to discover the visual ethics in Punjabi songs produced in time frame from 2015 to 2018. The content analysis is made of 3 songs of each 3 popular artists, i.e., Bohemia, Honey Singh, and Raftaar. Symbolic interactionism and knowledge gap hypothesis is tested on all 9 songs through content analysis. The results point out that in the current music visuals artists used sexual imagery more frequently and repeatedly in such way that attracted the mind of the listeners and viewers. The visuals are bold and sexually intense without any restrictions which leave bad impact on teenagers and adolescents. The research further identified the detail portion of frequent and familiar sexuality visuals in the music and its effects and impact on young generation. The limitation of this research is not focusing on detailed analysis of sexual objectification, misogyny, violence and gender stereotypical role produced by such content. The research suggests the parents, guardians and approach creators ought to think about the appropriateness and ramifications of teenagers' presentation of vulgarity in the media. Keywords: music, sexuality, innuendo, sexual suggestion, adolescents, behavior