The purpose of this thesis is to build an online food ordering application named “FOODIE”. Our research also includes the “satisfaction of consumers by using online food services”. It will deal with consumer behavior & helps to analyze their perceptions & will also help us to understand consumer equilibrium. Through these platforms, sharing one’s experience with others has become so easy, in the form of reviews, be it regarding a product brought or any kind of service availed.

Brands use microblogs like Twitter to launch hashtag campaigns. The efficacy of using this medium (Twitter) for crisis communication is well established, while little is known about its influence on brand engagement. In this exploratory study, we use medium theory and medium richness theory to highlight the fact that cultural differences and the medium of communication play a huge role in information diffusion. Comparing hashtag campaigns created during POST-COVID using text mining methods, we find that an international campaign had more brand related discussions when compared to Indian brands. Future research needs to delineate the constructs that influence these differences.