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The aim of this study is to determine the consumption habits of aquatic products in Ardahan province and its districts. The study carried out between 2014 and 2015 was prepared face to face with the consumers by using a questionnaire prepared to measure the consumption habits of aquatic products. The research material consisted of data collected from 302 people by face to face survey method. When the demographic data were analysed according to the results of the study; 73.84% of the respondents were native to Ardahan and 26.15% were immigrants, 38.08% were female, 61.92% were male, the average age was 32.50 and the average monthly income was 1862.80 TL. According to the findings of the study, per capita annual fish consumption is 39 kg and per capita monthly fish consumption is 3.25 kg. The most preferred species of freshwater fish was trout (75.22%), while anchovy was found in marine fish (48.57%). While 21.98% of the participants consume fish, 18.73% chicken, 17.62% veal, 13.52% goose, 13.34% sheep, 6.67% goat meat and 4.19% turkey meat, only 1.71% prefer aquatic species such as mussels and shrimps. The important reason why fish is preferred is being healthy with 45.03%. The other most consumed aquatic products is mussel with 11.92%. It was determined that 76.49% of the consumers did not consume aquatic products other than fish. As a result, it is determined that although there is no coastline of Ardahan and the socio-economic level of the people is not high, the consumption of fish is high. The people of the region who deal with cattle as a source of livelihood prefer to consume aquatic products. In this respect, Ardahan is at the level that can be an example to Turkey.

In this study, dynamics of competition in the marine fish culture industry in Turkey is investigated. Today, with the development of technology people's access to information has facilitated. People, with access to information, began to give importance to -healthful nutrition. Therefore; as a source of healthful protein, the demand for fish is increasing day by day. Also, this increase in demand motivates the growth of the fish farming industry intensively. Consequently the production of fishery products is growing almost without any problem. Enterprises that are reaching higher levels in technical knowledge on aquaculture-face fierce competition with each other. This study aims to uncover the dynamics of competition in the marine aquaculture industry by evaluating the perceptions of different parties such as: aquaculture enterprises, feed producers, processing enterprises, the ministry, universities, retail businesses, research institutes, and suppliers that take place in the sector. The survey prepared for this purpose was conducted with 344 people. Results were evaluated and interpreted both as a whole and separately according to business types in the sector. The results show that in the marine aquaculture industry, selling prices of products, quick delivery of products to the market, and financial power are the most important dynamics of competition.