Jyoshi kousei (JK) means high school girls in Japanese and "JK business" is an umbrella term for commercial activities done by high school girls to provide male customers with sexual arousal. The "JK business" is considered to promote sexual exploitation or sexual assault of minors. Currently, only two prefectures out of 47 in Japan enforce ordinances that specifically regulate the "JK business. " This paper intends to explore possible theoretical explanations of the "JK business" to raise awareness on the issue. Gendered pathways theory and sexual script theory are selected as the primary source of the discussions. Policy implications and future research recommendations derived from the discussion are provided.

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