The women reported high scores on health responsibility and self-actualization, moderate scores on interpersonal support and nutrition, and low scores on physical activity and stress management behaviours. CONCLUSIONS AND IMPLICATIONS FOR POLICY, PRACTICE AND RESEARCH: The findings have implications for the quality of care delivered through the maternal and child health services. Health promotion and healthy lifestyle need to be an integral part of health services provided for pregnant women. Further research is needed to develop an instrument that integrates the cultural beliefs relating to lifestyle practices of Jordanian pregnant women mainly in the areas of physical activities and stress management. Policy implications of the findings are discussed.