The article considers the production and technological efficiency in agricultural production, which is beginning to depend more and more on modern digital solutions. Digitalization of agriculture is a necessary condition for increasing its competitiveness. The transformation of the sphere of the agro-industrial complex includes all areas of agricultural production in digitalization: crop production, animal husbandry, fishing, poultry farming, the greenhouse industry and others. Digitalization takes part in the advanced business direction, online trade of professional computer equipment and the creation of new working specialties, services and functions for the training system for the use of an intellectual of animal husbandry. Digital technologies innovations of the 21st century hide huge potentials to increase economic growth thanks to accuracy, automation and new opportunities in the management system. The degree of significance in digital transformation would be good to apply in agriculture, in particular, the foundations of technological diversity in the production of agriculture and culture of related diversity, as well as the labor intensity of production processes. The digital economy finds its foundation in computer technologies and, unlike informatization, is not limited to the introduction of IT, but on the contrary, transforms spheres and business processes based on the Internet and new digital technologies. I must say, there is an acceleration of the decision-making process, efficiency and, as a result, there is an increase in labor productivity and an increase in profits. Nowadays, GPS-controlled agricultural systems play an especially important role, which are used by 45% of farmers. Among livestock farms, almost every second uses intelligent feeding systems 46%. Today, 40 % of farmers use agricultural programs in the form of tablets, and 40% have put their farms or herds under control with the help of system management. In order to preserve the resource and environment of the environment (32%) already intelligently and individually uses pesticides or fertilizers for certain areas, (28%) finds application in sensor technology, for example, to monitor livestock or measure climate, soil and plant data, 19% give consent to intelligent maintenance, the use of sensors, analysis to identify future malfunctions of systems and equipment at early stages of operation. Despite the new technology, dairy farms use 21% of milking robots, 11% of middle managers work with drones. For example, artificial intelligence uses 9% of companies to evaluate large volumes of indicators obtained from image processing in order to detect diseases of plants and animals. The result is aimed at increasing the efficiency of production activities, improving the technology for making decisions, developing systems for storing and selling finished products and processing large volumes of digital data. The current realities of the crisis, as well as the constant lack of funding, force farmers to look for new tools to improve their economic and financial situation. At such moments, business leaders want to predict the future, create different alternatives and choose the best option.

The article discusses the development of a strategic management solution, which is one of the most important management processes; its efficiency determines the success of the business. The decision-making process is very difficult. There are many different subtleties in it that are well known to professional managers. Therefore, a strategic decision includes a deliberate conclusion concerning the need to take actions, or refrain from them, related to achieving the goals of the organization and overcoming the problems it faces. This is a process of choosing from a variety of alternatives the most preferable one for solving the problem. Each organization wishing to achieve the intended goal will be engaged in the development of strategic management decisions; and in each organization the practice of developing and making these decisions will have its own characteristics, determined by the nature and specifics of its activities, its organizational structure and internal culture. Modern enterprise is distinguished by the scale of activity, its separation from the direct production process or the provision of services. Nevertheless, there is always something in common that is characteristic of any decision-making process. This is what shapes the design and decision-making technology used in any organization. Only in this case it will be possible to obtain and achieve: clearly structured, interrelated and balanced strategic documents; a system of indicators built into logical multi-level structures that correspond to the structure of the development strategy; modeling forecasts using computational models, involving a wide range of specialists; reverse analysis of an unfulfilled or exceeded indicator, including public and professional monitoring of the consequences and violations; details of both available strategy elements and related indicators; simplified integration of an economic asset into a strategy, both for planning and in terms of obtaining feedback on the implementation of adopted programs and projects. Digital technologies are driving global changes in the business environment. The newest digital economy today is constructed on significantly different rules than the traditional economy. Entrepreneurship is forced to develop and adapt in an environment that includes an ever changing environment that stands and adapts the business to dynamically changing conditions at a strategic and tactical level. In the digital economy, its main factors are: data in digital form, their processing and use in large volumes - this is an economic activity that can increase efficiency, quality and efficiency in various types of production, technologies, equipment. It is based on the production of high-tech business structures, electronic products and services, and the sale of these products through e-commerce, which has become and will be possible thanks to applied informatics.