<p class="p1"><span class="s1">In the article estimation of organoleptic characteristics of the new toothpaste with a revitalizing and desensitivity effect of Sensodyne® Repair &amp; Protect. Organoleptic properties of uoride-containing toothpaste using a new calcium phosphate technology of NovaMin® highly appreciated by all patients. Use of toothpaste within two weeks con rms decrease in hypersensitivity of teeth at all patients with a dental hypersensitivity. Carried out correlation analysis of the relationship between the organoleptic characteristics of the new toothpaste with regenerating and desensitizing effect of Sensodyne® Repair &amp; Protect. Correlation analysis showed that the organoleptic properties of the new toothpaste with regenerating and desensitizing effect have a signi cant impact on the assessment of the hygienic conditions and comfort in the mouth. </span></p>