This paper is devoted to the effects of country image on contemporary US-Russian relations. This is an attempt to apply the results of joint project (University of Florida and Lobachevski University) to the analysis of US-Russian bilateral relations in a broader sense as well as combine tourist management and political science methods and literature. The relationships between the U.S. and Russia have been steadily deteriorating in the last five years. The amount of negative coverage of both countries in Russian and American media and social networks has been gradually increasing for the last few years, starting with the Magnitsky Act and the Dima Yakovlev Law in 2012 and culminating over the events of political crisis in Ukraine, operation in Syria, economic sanctions towards Russia. Media and social networks, as well as rhetoric of official agencies of both countries reflect the growing levels of national pride and mutual animosity. We believe that foreign policy has become a special and independent type of social activity. Economic relations, economic integration, humanitarian relations (education, culture, science, tourism, etc.) are an important part of foreign policy today. Thus, country image does matter.